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In it became the first radio station outside the United States and thus the first in both the British Empire and the Southern Hemisphere to broadcast 24 hours a day . During the relaunch, MIX On 30 JanuaryMIX Don's style was very much in the mould of newspaper reporting, but he instilled in his staff the fundamentals of accuracy and clarity in their reporting.
From the slogan was replaced by Sydney's Best Mix from the '80s, '90s and now. During the s and s the format spread throughout the country and by the end of the s, almost all commercial radio stations in Australia were broadcasting day-round.
The familiar 2UW call sign was now broadcasting as Mix The official callsign became 2WFM though this was not used on-air. The management of 2UW moved the station to Kent Street Sydney although for a time they retained the Market Street live audience theatre that had been used for live plays.
On 20 Decemberthe station revived its slogan and genre to Sydney's Best Mix of the '80s, '90s and Now, with the return of Love Songs during the day. This provided a unique opportunity for the radio stations stars to mingle with their listeners.
InMix Among those changes was the new slogan Sydney's Fresh Mix. From the early s, 2UW moved away from its older audience and actively pursued the youth market through the introduction of a Top 40 format in response to the music coming from the United States and Great Britain and to provide a vehicle for the up-and-coming Australian local rock scene.
In the NEW2UW managed to lure announcer John Laws from his drive time slot at 2UE and gave Laws his first morning programme in Sydney radio which was an immediate success, but also brought much confusion to the audience as the radio station went through a series of breakfast announcers and format changes which sought to capitalise on the success of the John Laws programme, while trying to hang on its huge audience - many of whom were not ready for the introduction of talk-back radio by their beloved NEW2UW.
The ' men' also took their music to the streets with promotions in such places as beaches, parks and shopping centres.